National Shoe Repair Awareness Week

National Shoe Repair Awareness Week is October 12-16 this year, and SSIA is celebrating by creating materials to help you promote shoe repair in your community. This year's theme is "Shop the Shoe Store in Your Closet.” The COVID-19 pandemic has changed the way Americans shop and has impacted their budgets as well. We're encouraging them to save money by refurbishing what they already have.

National Shoe Repair Awareness Week was created by a congressional proclamation in 1994 for the purpose of educating consumers about the economic, environmental and physical benefits of shoe repair, as well as the breadth of services offered by shoe repair shops. It is celebrated the second full week of October each year.

This site contains tools and tips to help you promote National Shoe Repair Awareness Week in your shop. SSIA has authored a press release, designed a bag stuffer, created a poster, designed a Facebook header graphic and gathered information on how to effectively used these items. You will also find tips on reaching out to the media and loads of talking points about shoe repair, shoe care and the services offered in a shoe repair shop.


Contact SSIA headquarters at

Promotional Materials

Poster: Artwork is available as a high-resolution PDF file. Simply download the file and take it to Staples, Fedex Office or any company that prints signs and banners and it is ready to go. The files is a high resolution, 24-inch by 36-inch piece of artwork that will produce a high-quality poster. If the size is to large for the space you have available, the sign company can easily reduce it to a smaller size.

Click here to download the poster

Press Release: Available to download, personalize and send to your local media. There are also tips and talking points on the site to help you work with the media.

Click here for the press release.

Bag Stuffer: There is artwork for a bag-stuffer you can send home with your customers. Just download the artwork, personalize it with your logo and contact information and take it to your local copy center. It is an inexpensive and effective tool.

Click here to download the bag stuffer.

Facebook Header: Just download the artwork and follow the simple instructions in Facebook for changing your header.

These materials are part of SSIA’s ongoing commitment to help its members promote shoe repair.