SSIA provides promotional materials for its members to use free of charge. A new promotion is release with each SSIA newsletter, so check back periodically to see what’s new. Contact firstname.lastname@example.org if you have any questions about downloading or using the materials. Each promotion has four items:
- Poster – Download the file and take it to Staples, Fedex Office or any company that prints signs and banners and it is ready to go. Each file is a high resolution, 24-inch by 36-inch piece of artwork that will produce a high-quality poster. If the size is to large for the space you have available, the sign company can easily reduce it to a smaller size.
- Press Release – Copy the press release into an e-mail and send it to your local media. For better results, personalize it. Wherever it says “shoe repair shop,” substitute the name of your business. Add a quote or two expressing your views on the topics addressed, and tell the media you are available for an interview.
Click here for tips on working with the media.
Click here for more talking points on shoe repair.
- Bag Stuffer – This is information you can hand to your customers to encourage them to bring you more business. Simply bring the artwork to your local copy center and have them add your store logo and contact information in the space provided. The artwork is designed to print front and back on an 8 1/2 x 11 sheet of paper. Have them cut it in half on the line down the center of the page and you’re done. Remember when you’re ordering, that you will get two pieces for each sheet of paper. So 100 sheets, for example, will yield 200 bag stuffers.
- Facebook Header – This artwork is already sized correctly. All you need to do is go to your Facebook page, click on the camera icon on the top left of the header and select “change cover photo.” Then upload this graphic and you’re done.