Shine Off Finalists Announced

SSIA announced the three finalists for its live July Shine Off. They are:

Sunny Yoo
Cobbler Company • Ellicott City, MD

Jason Dorn
Team Shine Force • Denver, CO

Chadwick Winget
Best Foot Forward • Alexandria, VA

The Shine Off finals will be held July 13 at SSIA's 117th Annual Convention in Hasbrouck Heights NJ.

First North American Shine-Off

SSIA is hosting the First North American Shine-Off at its 2024 convention in New Jersey. Want to participate? Here's how.

First, you must be a retailer member of SSIA from the United States or Canada to participate. If you are not a member, click here to join. The entry fee for the contest is $25. Simply complete the form below and submit payment to enter.


The winner will receive a $500 cash award, a plaque and bragging rights as SSIA's top shiner for 2024.

What to Enter

To enter the contest, shine one men's dress shoe (color of your choice) with a mirror shine done by hand. (No shine stands. No machines.) Photograph your shined shoe from the front and from each side. Sample photographs are posted below. This is what the judges want to see.

Make sure to send high resolution photographs. Click on the photographs below to enlarge them.

Deadline for Entries

The deadline for entries is March 31, 2024. E-mail photos to From the entries received, three finalists will be invited to compete live at SSIA's convention in New Jersey. Finalists will be notified by April 15.

Live Competition

The finalists will compete live on July 13 at SSIA's 117th Annual Convention.

SSIA will provide a pair of unshined men's dress shoes and polish from an SSIA supplier member. Bring the rag/shine cloth of your choice, as well as a water dispenser if you would like one.

Finalists will have a rag/shine cloth, water and the polish of your choice (must be manufactured by an SSIA member). You tell us what you want. SSIA will provide it.

Shiners will have 20 minutes to produce their best mirror shine on one shoe. Shoes will be judged and the champion will be crowned.