First North American Shine-Off

UPDATE: Due to the COVID-19 pandemic, SSIA is rescheduling its First North American Shine Off. We are leaving information about the event below, but the dates and deadlines will change. SSIA's board of directors will be meeting in the near future to discuss the rescheduling of this and other programs. Information will be posted here when it becomes available.


SSIA is hosting the First North American Shine-Off at its 2020 convention in Chicago. Want to participate? Here's how.

First, you must be a retailer member of SSIA from the United States or Canada to participate. If you are not a member, click here to join. The entry fee for the contest is $20. Simply complete the form below and submit payment to enter.

What to Enter

To enter the contest, shine one men's dress shoe (color of your choice) with a mirror shine done by hand. (No shine stands. No machines.) Photograph your shined shoe from the front and from each side. Sample photographs are posted below. This is what the judges want to see.

Make sure to send high resolution photographs. Click on the photographs below to enlarge them.

Deadline for Entries

The deadline for entries is March 31. E-mail photos to From the entries received, 10 semi-finalists will be invited to compete live at SSIA's convention in Chicago. Semi-finalists will be notified by April 15.

Semi-Final Round

The 10 semi-finalists will compete live on July 11 at SSIA's 116th Annual Convention.

SSIA will provide a pair of unshined men's dress shoes and polish from an SSIA supplier member. Bring the rag/shine cloth of your choice, as well as a water dispenser if you would like one.

Semi-finalists will have a rag/shine cloth, water and the polish of your choice (must be manufactured by an SSIA member). You tell us what you want. SSIA will provide it.

Shiners will have 20 minutes to produce their best mirror shine on one shoe. Shoes will be judged and three finalists will be selected to compete that evening.

Final Round

Finalists will also have 20 minutes to produce their best mirror shine on a single shoe. Again, finalists will have a rag, water and the SSIA-member polish of their choice.

After the finalists have completed their work, entries will be judged and first-, second- and third-place awards will be presented.