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The Shoe Service
Institute of America has produced more than
500,000 promotional bags for shoe repair
shops. Pictured on the left, the SSIA bags
prominently feature the group's logo and web
address.
"The purpose of
the bags is to make consumers think about shoe
repair and to give them an idea where they can
find more information," says SSIA President John
McLoughlin. "We have just redesigned our web
site to make it more consumer-friendly. Our hope
is that the bags will generate some awareness
and drive consumers to the new site."
SSIA's bags have sold out to member
wholesalers in short order. More bags should be
available soon. |