|
Swedish
Repairer Takes Home Three Silver Cup Awards |
Peter Holmer (center) traveled from Sweden to
attend SSIA's 102nd Convention in Orlando.
|
Peter
Holmer came a long way to get to SSIA's
convention in Orlando. Co-owner of
Backman's Shoe Service in
Stockholm, Sweden, Peter joined SSIA
earlier this year, has been an active
participant on the association's forum
and decided to make the trek to Orlando
to see what he could learn.
When asked
about shoe repair in |
Europe,
Peter says he faces the same challenges
as his peers in North America. The
number of shops is decreasing and
consumers are not using shoe repair as
frequently.
Peter is a
member of his local association as well.
Like SSIA, it is about 100-years-old and
serves as a source of marketing ideas
and networking.
When asked
which marketing ideas worked best, Peter
cited flyers he prepared for shoe
stores. He framed the flyers for display
in the stores and offered 10 percent off
of protective soles with the purchase of
new shoes.
Before
coming to Orlando, Peter took the time
to enter SSIA's Silver Cup Contest. The
judges found his work to be superior and
awarded him first place in the men's
full sole, men's half sole and ladies
half sole categories.
Peter said
he made the trip to the United States
(his first) as part of his quest to
continue to improve his business. He
bought a new press in Orlando and said
he picked up some bonding techniques as
well. He hopes to return for SSIA's
103rd Annual Convention in Chicago.
|
