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SSIA Business Builders
Silver Cup Means
Business
While many shoe repair
stores are complaining about business, 2004 Grand Silver
Cup winner Barry Croft has more than he can handle. His
secret? Quality work and customers who know it.
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Sign of the Times
How do consumers choose a
shoe repair shop? Get the scoop on what consumers are
thinking and what kind of advertising works from an
organization that spends nearly $400,000 a year to reach
them.
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Using the Web to
Build Business
The world wide web is a
tool that can be harnessed by shoe repair shops for two
purposes -- to increase sales through a broader reach of
customers and to provide support within the trade.
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Idea of the Month
Installing a drop box for
customers who come by before or after hours can bring in
work you might not otherwise see.
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SHOP TALK
Resoling
Rocky Boots
Most of
the Rocky boots that the police wear here have molded
soles, I think PVC. They melt when sanded. How do you
resole them?
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Gluing New
Soles on Red Wings
Any good
advice on gluing new soles on redwings?
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Recovering
Ladies High Heels
I have to
recover a pair of ladies high-heels and I was wondering
if somebody could give me some tips on how to make this
job a lot easier than it looks.
DETAILS
SSIA NEWS
SSIA
Celebrates 100 Years in Philadelphia
The Shoe
Service Institute of America celebrated its 100th
anniversary July 24-25 in Philadelphia. Here are some of
the highlights.
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SSIA
Announces the Silver Cup Class of 2004
The Shoe
Service Institute of America is celebrating its 100th
anniversary July 24-25 in Philadelphia. Join SSIA for a
look back at the past 100 years as well as a glimpse of
the best of today's shoe repair industry.
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DiRinaldo
Receives Craftsmanship Award
Robert DiRinaldo of
DiRinaldo’s Shoe Service in Trafford, Pa. has
been honored by his peers and awarded the 100th
Anniversary Award by the Shoe Service Institute
of America as part of its 100th anniversary
celebration this year. Only winners of SSIA’s
prestigious Grand Silver Cup recognizing
excellence in shoe repair were allowed to
participate.
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SSIA Bags
Now Available
The Shoe Service Institute
of America is preparing for its second printing of
promotional bags for shoe repair shops.
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SSIA
Announces 2005 Show Dates
The Shoe Service Institute
of America recently announced the dates of its 2005
events.
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Silver Cup
Entries Due July 1
SSIA's 2005 Silver Cup
Awards will be presented at the 101st Annual Convention
July 30-31, 2005 in Kansas City. Entries will be due
July 1. Winners will be announced at the Kansas City
show. Watch the SSIA web site for entry forms. |