SSIA Bags Promote Consumer Awareness

Order yours from a participating SSIA-member wholesaler

The Shoe Service Institute of America is preparing for its second printing of promotional bags for shoe repair shops. Pictured on the left, the SSIA bags prominently feature the group's logo and web address.

"The purpose of the bags is to make consumers think about shoe repair and to give them an idea where they can find more information," says SSIA President John McLoughlin. "We have just redesigned our web site to make it more consumer-friendly. Our hope is that the bags will generate some awareness and drive consumers to the new site."

SSIA originally printed 250,000 bags which sold out to member wholesalers in short order. A second printing has been ordered and more bags should be available soon.

To order bags, contact your SSIA member wholesaler. A list is available on the SSIA web site.

© 2004 Shoe Service Institute of America.

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