Does Your Business Card Say About Your Shop?
Dana Huval, Huval's Boot and Shoe Repair,
At SSIA's 103rd Annual
Convention in Chicago, we asked repairers for their
business card when they registered for the show. Some
had great cards with all the information that would make
you want to do business with their shops. Half of the
repairers did not have a business card with them. I
would hope they realized how important it is to have
cards in their possession at all times.
Look at you business card.
What information does it give about your shop?
Some cards were in full color, which made them very
attractive. One shop had a bright yellow card that
really stood out among the 75 cards we collected. Here
is a breakdown of information that was printed on the
Complete addresses 68
Incomplete addresses 4
(city and state were left out)
No address 3 (One shop
is a pick up and delivery)
Area code included with
phone number 68
No area code 6
No Phone Number 1
Contact / owner's name
Services offered 41
Years of experience 13
Certified Pedorthist 4
Toll free numbers 4
Some unique things I saw
Silver Cup award winner
Pick up and delivery
Before and after repair
Visa, Master Card, Cash
and checks accepted
We relace baseball
We sharpen knives
I was also impressed with
some of the tag lines on the cards such as:
We make your old shoes
look new again.
If you walk, we need to
We save soles every day
Logos were another nice
feature on some cards. Some had a picture of a shoe or
Adding color is a great
investment to help your cards stand out. Some had a
professional logo with their name highlighted. Some even
had the SSIA logo on their business cards.
Business cards can be a very
inexpensive form of advertising. They should be placed
in a nice business card holder right next to your cash
register. I have been in a shop before where their
business cards were located inside a bright red high
heel shoe. What a clever idea!
Perhaps your business cards need remodeling. Think of
the questions you are asked most about your shop. That
is the information that needs to be on your cards. Take
a trip to your local office supply store or check out
the internet for some nice and unique business cards to
help promote all of the services you offer-- along with
your shop information on them.
The comment I hear most often from my customers is, Can
I take a card to give to a friend? I always tell them
to take as many as they like. Its a very small
investment for me and a great recommendation for a
future customer from one of their friends. It's
difficult to find a quality shoe repair shop. If we
offer great services to our customers, they will tell
their friends. This is a win win situation.
Is it time to order new
This was one of my favorites: